In 2007 Wayne and Gerardine Hemingway and the HemingwayDesign team developed a concept of a festival that celebrated the history of British Creativity. Working with a team of researchers from Wolverhampton University they forensically assembled the archives, the experts, the knowledge bases that would enable an authentic celebration of the music, fashion, art, design, film and food of the 20s, 30s, 40s, 50s, 60s, 70s and 80s and be able to look at how these “decades of cool” are influencing today’s world renowned British creative culture.
The concept had its birth in August 2010 on the Sussex Downs. Over 50,000 people came to party, the majority ‘dressed to the nines’. Vintage 2010 dominated the media coverage of summer events and dominated the nominations at the 2010 Festival Awards, walking away with the Best New Festival category. The feedback proved the Hemingway hunch that there is a glaring gap in the summer festival calendar for an annual event the reunites music and fashion and ties in wider cultural influences.
In 2011 Vintage at Southbank Centre and Royal Festival Hall helped London celebrate the 60th Anniversary of the Festival of Britain and in 2012 provided a two day highlight of the Preston Guild. In July 2013 Vintage Glasgow was a hit in the streets and wonderful civic buildings of Glasgow’s Merchant City. Vintage by The Sea in Morecambe, helped the art deco Midland Hotel celebrate its 80th anniversary. A Vintage New Year at Southbank Centre has become one of the hottest New Years Eve tickets in the UK. October 2013 saw the launch of Vintage presents A Classic Car Boot Sale.